Why are Millennials an
important target group?

  • Why is it important to market to Millennials?
  • What are some of the misconceptions the financial services industry has about Millennials?
  • What do you think is the future of Marketing, in a Millennial World?

Contributors Include:

Sunrise Banks

Jon Dron

Nichol Beckstrand

Fidelity Investments

Evan Gerber

VP Cognitive Design,
Evan Gerber

Wells Fargo

Matt Britton

VP, Enterprise Social Collaboration & Gamification,
Immanuel Masinsin


Matt Britton

Jeff Fromm

Gen Y Planning

Matt Britton

Sophia Bera