At 92-million strong, millennials are the largest market segment in America — and for financial services firms, they are a largely untapped market. Now is the time to win over millennials. Those who fail to adapt to the needs of this segment, risk losing an entire generation of consumers. Source strategies to:
Join leading financial services experts and source actionable strategies to attract and retain millennial consumers.
Although, not a millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy™. Jeff is President of FutureCast, a marketing consultancy that specializes in millennial trends, and is a contributing writer at Forbes.com. Jeff is a frequent speaker on marketing, consumer trends, and innovation. Jeff has published numerous research reports on the millennial consumer and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015).
Jeff has over 25 years of marketing consulting experience across dozens of brands ranging from Build-a-Bear Workshop to Whole Foods. He is a shareholder and Board Member at Three Dog Bakery, Service Management Group, Tickets For Less, and FutureCast. Jeff is a graduate of The Wharton School of the University of Pennsylvania and was an exchange student at The London School of Economics.
Susan creates and builds brands by originating and activating “Future fit” ideas. Her modern worldview has helped 45+ companies globally. As the Head of Global Brand at Citigroup she was the driving force behind creating the iconic Citi Brand, now a beacon in 100+ countries. Renowned for her vision and storytelling ability as exemplified by “The World’s Citi” and the 200 years global campaign, Susan created magnetic themes to empower business growth. During her tenure at Citi, marketing won 200+ awards.
Susan has been invited to the White House twice and is a TED, Forbes Women and Fortune Most Powerful Women participant. She was a delegate at Oxford University’s “Power Shift 2015” and her various speaking engagements have been moderated by The New York Times, eBay and The Economist. Fast Company Magazine plus The Women’s Venture Fund have recognized her innovative work and she was recently honored as one of "Gotham’s Visionary Leaders" by the WCCNY.
Alec Hughes is a senior vice president and segment strategy leader at Wells Fargo. He is responsible for leading the company’s efforts to attract and serve high growth segments, including the Millennial, Student, LGBT and Military/Veterans markets in the U.S. He oversees segment-specific strategies, the development of business and marketing plans, and defines the company’s priorities to maximize corporate efforts within these key communities nationwide to increase Wells Fargo’s brand awareness, consideration, engagement, acquisition and cross-sell.
He is an active volunteer within the non-profit community: